A Long Beach app studio building and shipping apps and agentic AI systems, from native mobile to full-stack platforms.
Principal LA is an app and agentic development studio in Long Beach, California, building apps and AI agents: native iOS and Android, full-stack web platforms, and agentic systems spanning generative AI, ecommerce, and consumer software. We maintain a catalog of original apps including Goals and XHBT®. Founded in Long Beach in 2014, we're the city's original app studio.
Product
Goals
Turn ambitions into action. Tell us your goal, and we'll tell you what to do next.
Conversational AI breaks your goal into actionable steps with push notifications, reminders, and check-ins. Native on iOS and Android.
Generative AI · React Native · Expo · TypeScript
Product
XHBT®
Discover open calls, art gallery openings, and art events with XHBT®.
A discovery platform for galleries, exhibitions, openings, and open calls worldwide, with fresh listings sourced and updated daily. Browse contemporary art galleries, current exhibitions, and calls for artists, and create your artist portfolio.
Discovery · Next.js · Firebase · Mapbox · Sanity
Product
Aggregator
A branded local aggregator in your voice. Pick your sources, and it accumulates them into one site that updates every day.
Agentic pipelines pull from the open web and public records like city press releases, with weather, a crime map, an events calendar, an admin dashboard, light and dark mode, and automatic English-to-Spanish translation. Live example: Long Beach Critic.
Agentic AI · Next.js · Firebase · Open Data · Auto-Translation
About
The studio
We design, build, and ship apps and AI agents end-to-end. Multi-agent data pipelines, vision-based content extraction, and automated generation with Claude power what we put on the App Store, Google Play, and the web.
Every product in our catalog is original work: cross-platform native apps built with React Native and Expo, agent-driven systems, and full-stack SaaS platforms re-architected to cut costs by 90% and improve performance 10x.
Founded in Long Beach in 2014. Before turning toward our own catalog, we helped ship Peerspace's MVP and shipped apps for PBS, Delta, Stem (acquired for $50M+), and Push Health.
Previously: Peerspace · PBS · Delta · Stem · Push Health · Stereo
Contact
Working on something interesting?
We'd love to hear about it.